The solution to increase traffic and brand awareness is to rank in ChatGPT.

For example, if you have a recruiting firm, you want ChatGPT to mention your brand when someone asks, “What are the best recruiting firms?”

In this post, we’ll discuss the factors ChatGPT considers when selecting brands in its results and how you can rank your website in ChatGPT.

How ChatGPT Ranks Websites

Neil Patel recently did a study analyzing over 80 different factors and found that these six factors strongly correlated with the brands ChatGPT ranks in its results:

• Brand Mentions: How frequently is the brand discussed on other websites?
• Reviews: How many third-party review platforms does the brand exist on (e.g., G2, TrustPilot, Yelp, etc.), and how many reviews does it have?
• Relevancy: Does the brand rank in Google for the keywords mentioned in the ChatGPT prompt (e.g., if the prompt is “what are the best accounting software platforms?” does the brand rank for “best accounting software” in Google search?). 
• Age: Older, more established companies tended to appear more frequently in ChatGPT.
• Recommendations: How many other websites across the internet recommend that brand as a solution to the keyword in the ChatGPT prompt?
• Authority: How many social media followers does the brand have, and across how many platforms? How many backlinks does the website have?